Pastor Admits He Faked A Slur On His Whole Foods Cake

By Mike Pomranz |

© Kansas City Star / Getty Images

The incident was almost too shocking to be true: a gay pastor in Texas alleging that a cake he ordered from Whole Foods came adorned with the anti-gay phrase “LOVE WINS, F—“ in icing. But turns out it wasn’t true. The pastor is dropping his lawsuit against the upscale grocer, and in turn, Whole Foods is dropping their countersuit.

Austin-based pastor Jordan Brown, the founder of an LGBT-friendly, non-denominational Christian church, originally came forward with his accusations against Whole Foods back in April during an emotional press conference with his lawyers. He claimed he asked a bakery employee to add the phrase “LOVE WINS” to blank cake, but on the drive home, found that the three-letter gay slur had been added. Whole Foods immediately struck back, releasing damning surveillance video of Brown purchasing the cake that contradicted parts of his story. The grocery chain then filed a countersuit of its own.


With a deadline for responding to that suit looming, yesterday, Brown and his attorneys once again held a press conference, this time to say they were dropping his suit against Whole Foods. “The company did nothing wrong,” Brown said in a statement. “I was wrong to pursue this matter and use the media to perpetuate this story.” Whole Foods, maybe heeding a bit of religious lesson themselves, decided to take mercy on the pastor, dropping their countersuit. “Given Mr. Brown’s apology and public admission that his story was a complete fabrication, we see no reason to move forward with our counter suit to defend the integrity of our brand and team members,” the grocery brand stated. Had Whole Foods moved forward, it could have cost Brown at least $100,000 in damages.

Turns out in this David and Goliath story, Goliath won – because Goliath actually right. It’s not exactly how it plays out in the Bible, but here’s another fitting Bible verse: John 8:32 – Then you will know the truth, and the truth will set you free.