Amazon is already encouraging its Prime members to never leave their homes, charging a $99 annual membership fee for the right to have pretty much any retail item a person could ever want or need shipped to them for free. Now, the massive online retailer wants patrons to stop heading out for meals as well.
Originally launching in Seattle last summer, Amazon’s Prime Now restaurant delivery service has recently expanded into two new markets – Manhattan and Dallas – meaning it’s now available in ten cities across the US with more to come. But Amazon also announced that the service, which was originally intended to be fee-free for a limited time, will now be free for Prime members permanently. Additionally, the online retailer has pledged to keep prices down by not allowing restaurants to mark up prices, meaning food lovers should be paying the same price whether they dine in or order through Amazon.