Nathan’s Is Selling 5 cent Hot Dogs For It's 100th Birthday

© Michael Orso/Getty Images

The Original Nathan’s Famous in Coney Island is an American institution, and it is no surprise they are marking Memorial Day weekend – and their 100th birthday – in a very big way.

This Saturday, May 28, the Nathan’s location on the corner of Surf and Stillwell Avenue – the original location of the chain – will celebrate their birthday by offering hot dogs for 5 cents during lunch hours, from 11 a.m. to 2 p.m.

Related: THE NATHAN’S HOT DOG EATING CONTEST MAY HAVE SOME COMPETITION

This celebration is more than a sale, it’s also a retrospective: Nathan’s founder Nathan Handwerker sold his hot dogs for 5 cents each when he opened the original hot dog stand on that corner 100 years ago.

Nathan’s history is one of cut throat business skill, too. Handwerker was a Polish immigrant who worked as a hot dog delivery guy for legendary entrepreneur Charles Feltman – the man who invited the hot dog in the 19th century. According to Brooklyn Paper, Handwerker broke out on his own when he opened up a stand across the street from his boss, and sold his hot dogs for half the price, thereby putting the hot dog founder himself out of business.

Related: 5 HOT DOGS YOU MEET IN HEAVEN

There are hundreds of Nathan’s locations around the country now, but only this one will be offering 5 Cent Hot Dog Day this weekend.

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