One lucky set of parents who can prove they were the first to name their baby “Quinoa” this summer will win $10,000 in free food from BJ’s Restaurant and Brewhouse. Whether you’ll consider little baby Quinoa to be lucky, well, that’s another story.
The California-based, 163-location brewpub chain announced the contest last week to help promote two new quinoa bowls that they’re adding to their menu. You didn’t think this was out of a pure love of quinoa did you?
According to BJ’s, naming a baby after an ancient grain remains a horror, heretofore, unvisited on an American child. “Despite the superfood’s rising popularity, BJ’s couldn’t find anyone in the U.S. named Quinoa, unlike other ‘crossover’ foods like Apple, Brie and even Kale,” the company wrote in a press release. For the record, Kale is actually a Gaelic name that means calm, Brie, is usually spelled “Bree,” which has nothing to do with the cheese and here’s the only use of Apple we know of. So perhaps we should just leave the name Quinoa where it is for the time being.