Long gone are the days of a heaping bowl of cereal on Saturday mornings in your pajamas in front of cartoons. The breakfast staple was fast and delicious, but the breakfast food’s popularity has decreased dramatically in the last decade—and not just owing to changes in diets.
Yesterday’s New York Times shared a shocking statistic: Almost 40 percent of interviewed millennials said cereal was an inconvenient breakfast choice because they had to clean up after eating it. So inconvenient that cereal sales have spiraled down almost 30 percent in the last 15 years.
Cereal is just too complicated. You have to get a bowl and a spoon, pour milk in the bowl, and then rinse out the bowl when finished. Are we so used to living a life of ordering food from apps and eating convenience foods in disposable containers that anything more is simply too much for us?