Once upon a time, food delivery was primarily the province of pizza shops. But in an era when people refuse to leave their homes for anything less than a new Star Wars movie (apparently a Star Wars “story” is good enough), even a fast food giant like McDonald’s needs to get into the delivery game.
Late last week, McDonald’s announced that, starting next month, the world’s most recognizable burger brand would be partnering with UberEats to test delivery in about 200 Florida locations across Orlando, Tampa and Miami. Fast food junkies will reportedly be able to make selections from the full McDonald’s menu via UberEats’ website or mobile app, and then an Uber driver will bring it right to their door. And then if that driver goes on to pick up an Uber rider, that person will inevitably take one whiff and say, “Were you just driving around with McDonald’s in here?”
As the Chicago Tribute points out, McDonald’s delivery is currently already available through third-party delivery companies like DoorDash and Postmates, but this test launch with UberEats could signal the beginning of a more serious foray into delivery. That said, there were no details on how long the test would last or the prospects of a larger expansion of the service.