“Reinventing the straw” might sound up there with “reinventing the wheel” as examples of things that don’t need to be reinvented. But when it came to their new Chocolate Shamrock Shake, the people over at McDonald’s didn’t feel like the standard straw was cutting it. So they hired a team of aerospace and robotic engineers – professionals who clearly had more important things to do with their time (even McDonald’s called the project “utterly frivolous”) – to build a straw optimally designed for drinking this limited-time seasonal beverage.
As we discussed earlier this month, McDonald’s decided to go bonkers with its St. Patrick’s Day-themed Shamrock Shake this year, expanding the green seasonal menu item into an entire line of five beverages. The headline-grabber of the group has been the Chocolate Shamrock Shake – a bottom layer of chocolate shake topped with a green layer of traditional Shamrock Shake. Think of it as a black and tan for teetotalers with no fear of diabetes.