Gone are the days of preservative-laden Chicken McNuggets with excess fries, hot mustard sauce and Teenie Beanies in our McDonald’s Happy Meals.
We now live in a world where artificial is out and apple slices, smaller portions, yogurt, milk and fitness trackers are in. Yes, you heard that correctly: fitness trackers for this generation’s McDonald’s-consuming children.
In a move that rivals anything Alanis Morissette deems as ironic, McDonald’s will be temporarily replacing its Happy Meal toys with a step-it fitness tracker to encourage physical fitness. The decision is a direct response to the fast food chain’s overwhelming amount of criticism for unhealthy dining options.
“Physical activity is important to everyone of all ages. We very much support children’s well-being,” Michelle McIlmoyle, McDonald’s Canada senior marketing manager tells Digital Trends in a statement. “Step-it is in line with McDonald’s general philosophy for Happy Meal toys, which is to make toys that encourage either physical or imagination-based play.”
You’ve got to give McDonald’s credit for the changes they’ve made thus far. Sure, it’s no kale salad (actually, maybe it's better that it's not), but every menu update or addition has been a literal step in the right direction. Plus, a "toy" that promotes jumping up and down a million times will not only burn off the calories from a burger, nuggets or fries, but also have the kid ready for naptime. A win-win, if you ask us.