Is Everyone Ready For Szechuan Chicken Chips?

By Mike Pomranz |

© Lay's

Newsflash: Whatever fancy international travel plans you may have had for this summer, cancel them. You no longer have to spend a fortune flying to experience the vast cultural tapestry offered around the globe. Instead, you can just eat potato chips

Timed with the start of the 2016 Olympics in Rio, Lay’s has announced the chip brand is releasing four new “global flavors” of chips to stores nationwide. The flavors in question: Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki and Indian Tikka Masala.

The flavors themselves are not unprecedented, they just haven’t been readily available in the United States before. And they sound like they could be interesting, the announcement behind them is a bit poorly thought out. “According to a recent Mintel study, three out of five people feel they have become more adventurous when it comes to trying ethnic cuisines,” Frito-Lay wrote in a press release. Allow me to point out the obvious that Lay’s is comparing being “adventurous” with “ethnic cuisines” to eating potato chips. I guess I’m extremely adventurous with Italian cuisine. I once ate a Domino’s pepperoni pizza.

Related: THE DEFINITIVE RANKING OF EVERY KETTLE CHIP

“While most of us can't just hop on a plane, all of us can travel through our taste buds,” Jeannie Cho, vice president of Frito-Lay marketing, said in the release. While this may be a valid sentiment, to imply eating potato chips is the best way to travel with your taste buds to anywhere other than America is a bit misguided. It’d be like saying, “While most of us can’t just hop on a plane, all of us can travel through our ears… so why not travel to Africa by listening to the new Mumford & Sons EP, Johannesburg.”

Potato chip-guided flights can start departing in your mouth on July 25.

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