Big name food brands have become obsessed with parading out an ever-changing lineup of flavors and varieties of their products. Whereas decades ago, the strategy seemed to be to make a good product consistently to get people to buy it, nowadays, the plan seems to be to tweak an established product endlessly to get people to just try it. So now we have a situation in which the varieties of Oreo or Mountain Dew or Doritos on the market may change at any given time. Meanwhile, the problem becomes that, as a consumer, if you find a variety of Oreos, Mountain Dew or Doritos you like, it vanishes as quickly as it came, leaving you screwed.
Lay’s believes it has the answer. Obviously, just like all the product makers listed above, the potato chip brand is guilt of this never-ending-varieties practice – and likewise has left some unhappy customers in its wake over the years. So it has created “Lay’s Flavor All-Stars,” a chance to “to open the flavor vault” and “bring back” previously retired flavors “for everyone to share and enjoy.”
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