This piece originally appeared on MyRecipes.
Try opening Instagram and scrolling through today’s new posts without seeing one picture of food. It’s not possible, is it? Millennials, the most active demographic on social media, are one of the most food-obsessed generations in history. Mesmerizing pictures of rainbow bagels, raindrop cakes, and lavishly topped toasts hold prime real estate on our feeds, and it’s no secret that to some, the excessive “food porn” posts are tacky, annoying, or just plain dumb. But is the prolific presence of food-stagrams actually contributing something unhealthy to the social space? Is it negatively impacting society? I’m genuinely asking, because beautiful photos of food are one of the reasons I prefer Instagram above all other social media platforms, and it’s not just because I work in food. Scrolling through food images, to me, is captivating, calming, intriguing, satisfying, and oftentimes inspiring. (Plus, I would rather look at photos of ice cream cones without an agenda all day than read some of the absurd commentary that takes place daily in my Facebook feed–but that’s neither here nor there.)
Maybe this is one of the reasons why I find myself feeling unsettled after reading about Land O’Lakes’ new campaign to fight hunger.