In America, we love our ketchup. I’ve met people who can get through an entire bottle with just a few orders of fries. But in Canada, people apparently need other ways to use up the sugary tomato sauce because, at some point at least, bottles of Heinz Ketchup sold in our neighbor to the north had a link to a “Great Canadian Ketchup Cake” printed on the back label. One American was so blown away by the idea, he decided to give baking a ketchup cake a try – and posted his experience on YouTube.
It’s not entirely clear how long Kraft Canada has had the “Great Canadian HEINZ Ketchup Cake” on its website. The oldest comment on the recipe is from the same time all the madness surrounding the cake began. What we do know is that back on May 26, someone uploaded a photo to Imgur of the back of a Heinz bottle promoting the recipe. On August 21, that exact photo blew up on the social news site Reddit, setting off a firestorm of ketchup cake mania. It’s not the first time the Great Canadian Heinz Ketchup Cake has caught Reddit’s attention; someone posted an AMA about baking the bizarre cake about a year ago, but the fervor surrounding the cake was even stronger this time around. (Much like smacking the ketchup out of a glass bottle, it seems the ketchup cake phenomenon comes in spurts.)