America’s current line of Doritos flavors covers a wide gamut from the obvious (Nacho Cheese) to the slightly refined (Salsa Verde) to the eternally confusing (I know what Cool Ranch is, but I don’t really know what Cool Ranch is. Could there be Hot Ranch, for instance?) But though Frito-Lay has certainly offered unique Doritos flavors on our shores (remember Mountain Dew Doritos?), the snack chip’s most interesting new flavor is only available in Japan: black-colored, Halloween-themed Garlic Pepper Doritos.
Over the past few years in the brand name food world, black has become the go-to color for head-turning items – including black Whoppers at Burger King and black hot dogs at Ikea. These black Doritos chips have a similar strikingly black appearance – though for my money, they don’t quite have the same cachet, primarily because they look only a few shades darker than relatively common blue corn tortilla chips. In some ways, I guess that makes the idea of a black tortilla chip that much more palatable.