Looking for Heinz ketchup in Israel? Maybe check next to the onion powder.
Israel’s Health Ministry recently ruled that Heinz can no longer label their tomato-based condiment as “Ketchup” in Hebrew. Instead, they’ll have to refer to the product as “tomato seasoning.” The decision will have no effect on the ketchup’s English labeling—possibly because, as far as I’m aware, in English, “tomato seasoning” doesn’t come in liquid form.
The ruling comes after Israel’s largest ketchup brand, Osem, began an anti-Heinz campaign, claiming that their American-based competitor doesn’t contain enough tomatoes to be considered “ketchup” under the Israeli definition. According to Newsweek, tests conducted by Osem found that Heinz ketchup contained only 21 percent tomato concentrate, well below Israeli food standards of 41 percent.