As if forcing you to build your own beds, bookshelves and entertainment centers wasn’t enough, IKEA is about to launch a pop-up restaurant in one of its London locations where diners are encouraged to make their own meals. As a furniture brand, maybe Ikea doesn’t quite know what the definition of a “restaurant” is?
The Dining Club by IKEA is set to run from September 10 to 25 in the brand’s Shoreditch location in London. The free, but by-application-only experience is described as “a DIY pop-up restaurant where you and up to 19 of your friends are cooks for the night under the expert supervision of a head chef.” Interested applicants can register online, and if selected, their group will “get to prepare a brunch, lunch or dinner” and “then sit down to enjoy your meal together.”
IKEA bills the concept as a chance “to celebrate the joy of cooking together,” though it does kind of have a bit of a come-check-out-this-timeshare vibe to it. That said, if the head chef can teach you how to make a decent Swedish meatball, it might be worth it – regardless of how much of a hard-sell an IKEA rep gives you to by a £4 set of wine glasses.