IKEA Will Teach You How to Make IKEA Food In An IKEA Kitchen
As if forcing you to build your own beds, bookshelves and entertainment centers wasn’t enough, IKEA is about to launch a pop-up restaurant in one of its London locations where diners are encouraged to make their own meals. As a furniture brand, maybe Ikea doesn’t quite know what the definition of a “restaurant” is?
The Dining Club by IKEA is set to run from September 10 to 25 in the brand’s Shoreditch location in London. The free, but by-application-only experience is described as “a DIY pop-up restaurant where you and up to 19 of your friends are cooks for the night under the expert supervision of a head chef.” Interested applicants can register online, and if selected, their group will “get to prepare a brunch, lunch or dinner” and “then sit down to enjoy your meal together.”
IKEA bills the concept as a chance “to celebrate the joy of cooking together,” though it does kind of have a bit of a come-check-out-this-timeshare vibe to it. That said, if the head chef can teach you how to make a decent Swedish meatball, it might be worth it – regardless of how much of a hard-sell an IKEA rep gives you to by a £4 set of wine glasses.
Beyond simply building your own mea,l like so many LACK tables, IKEA also writes, “The pop-up space in Shoreditch, East London, also houses an IKEA café serving Swedish delicacies, bookable and drop-in food related workshops, a virtual reality kitchen, and a unique shop so you can take home a piece of the experience for yourself.” Does IKEA even know why people go to IKEA? “Food related workshops”? I’m here because my last couch caught on fire, and I am not going to spend a fortune on a new couch if someone is just going to light it on fire again! Oh, and I need a cheap oven mitt.