Just how crazy has the fall pumpkin-flavor fad become? According to Nielsen, people even spent $12,878,380 on pumpkin-flavored dog food in the last year. Yes, we are so obsessed with pumpkin flavor that we’re forcing it on our pets.
But that’s not all. The well-known research firm decided to dig into everything pumpkin and revealed some big numbers. In 2014, 37 percent of U.S. consumers purchased a pumpkin-flavored product—that represents a 79 percent increase since 2011, building a market worth $361 million last year.
Perhaps unsurprisingly, the top selling pumpkin-flavored item continues to be pie filling, with sales of over $134 million, but other products are gaining steam, like cream (with over $47 million in sales) and coffee (with over $32 million in sales).