The list of things that have happened since the Chicago Cubs were last in the World Series back in 1945 is pretty insane. TV hadn’t taken hold yet, so last night was the first time a Cubs World Series game had ever been broadcast on television. Jackie Robinson didn’t break the MLB’s color barrier until 1947, so last night’s game was also the first time non-white Cubs have ever played in the World Series. And here’s one last first: Taco Bell wasn’t founded until 1962, so last night was the first time a Cubs World Series game helped everyone in the country get free tacos! Yes, one of those things is less historically prominent than the rest.
For the 2016 World Series, Taco Bell once again held its “Steal a Base, Steal a Taco” promotion – a campaign that has run off and on dating back to 2007. The way it works is pretty straightforward: If any player steals a base during the series, everyone in the country can head to a participating Taco Bell for a free Doritos Locos taco.
The Cubs’ opponent, the Cleveland Indians, led the entire American League in stolen bases this year, so free tacos seemed to be a certainty (plus Cubs starter Jon Lester can’t throw to first base, but now we’re getting a little too inside baseball – literally). So, somewhat unsurprisingly, in the first inning of last night’s Game One, shortstop Francisco Lindor stole second base… and stole the hearts of taco lovers everywhere…or at least everywhere outside of Chicago. Lindor earned everyone with the wherewithal to go to a Taco Bell next week a free taco.