Car shares are old news. Nowadays, all the cool kids are doing cow shares. No, it’s not where everyone gets to split time riding a cow – because I know that’s what you were thinking. It’s where customers buy shares of a cow before it is butchered, packaged and sent to your door.
The unique idea comes courtesy of a new Seattle startup called Crowd Cow. Their website pitches the idea as letting you “buy a cow with friends” before encouraging you to “Claim a share, rally your friends, tip the cow and become a steak holder.”
“When you go to the grocery store, it's typically mystery meat, you have no idea where it came from,” co-founder Joe Heitzeberg told KOMO News. Meanwhile, his model is different: “We are literally buying a cow and every share that we portion out came from that animal.”