There may be additional reason to love the ‘love hormone’ – it may play a significant role not only in our sex life, but also in our diet. A new study suggests that oxytocin can help reduce impulse behavior that is common in obesity, says a new study
During research for a study recently published by The Endocrine Society, a synthetic version of oxytocin, the hormone associated with the bond related to birth and sex, was made into a nasal spray. Ten overweight men were asked to respond to various images on a computer by pressing a button. After they were given the nasal spray, they were asked to instead listen for beeps rather than respond in the way they had before. This new ask was a way of measuring the men’s impulse control. Men who received the oxytocin nasal spray were better able to control these impulses than those who received a placebo.