The idea seems to belong in the Caribbean, but it was conceived, oddly enough, during a hurricane in New York. Sitting in a basement during the torrential weather of Hurricane Sandy, friends Yair Tygiel and Luke McKenna decided to go into business together. The coconut business.
Both had dabbled in selling store-bought coconuts. When McKenna moved from his native Australia to Toronto, he opened a ‘slapdash coconut stand’ to make friends. Tygiel used to host all-day ‘coconut hangs’ in Brooklyn parks. Professionalizing these operations seemed like a natural next step and so CoCo & Co was born.
The CoCo & Co founders built a cart that they could bike around the city, or park at strategic locations. The attached tiki torches guaranteed their sales weren’t limited to daylight hours.