Think one man can’t make a difference? Tell that to Chipotle. It appears that a single tweet may have sent the Mexican chain’s stock tumbling over ten points.
Yesterday at 8:20 am, best-selling author Eric Van Lustbader took it upon himself to post this tidbit to Twitter: “This Chipotle thing is still ongoing,” he tweeted. “My editor ended up in urgent care after being deathly ill all night from eating at Chipotle's.”
This Chipotle thing is still ongoing. My editor ended up in urgent care after being deathly ill all night from eating at Chipotle's.— Eric Van Lustbader (@EVanLustbader) July 7, 2016