Though I don’t feel like many people go to Chipotle to get hammered (I’ve never gotten hammered there, and I’ve gotten hammered everywhere), the fact that the burrito chain is one of the few national fast food chains to serve booze has always been a quiet selling point. (A selling point Taco Bell has seemingly been trying to emulate.)
And yet, while the company has gone through some contamination and PR nightmares, Chipotle hasn’t done much to lean on its selection of Mexican beers and house-made margaritas to try to get more customers through the door. Until now.
As if suddenly realizing, Hey, we have booze and people like booze, Chipotle has recently announced a “Happy Four Hours” promotion in seven states and the city of Chicago. At about 300 participating locations in Iowa (except Iowa City), Kansas, Kentucky, Missouri, Nebraska, Ohio, Wisconsin and the city of Chicago, throughout the months of August and September Chipotle will be offering drink promotions between the hours of 4pm and 8pm.