What do you do after you’ve achieved viral fame by trying to eat one of the world’s hottest peppers on YouTube? Start your own chocolate-covered pepper mail order service, of course.
If you’re one of the over 8 million people who watched their video, you’re probably familiar with Lizzy and Sabrina, two young ladies who grabbed YouTube viewers’ attention by donning revealing workout gear and engaging in the “world’s hottest pepper challenge” – trying to eat Carolina Reaper peppers that clock in at about 1.5 million units on the infamous Scoville spiciness scale. If you haven’t seen the video, congratulations, you’re over 21 years old. Go grab yourself a beer.
Needless to say, things didn’t go particularly well for these girls: The video features plenty of post-pepper freaking out. But though the Carolina reapers were bad for their taste buds, the resulting recognition might be good for their wallets.