Years ago, I was talking with a friend when he mentioned his favorite hamburger was the Big Mac. This statement shocked me for two reasons. First, I had never heard anyone name the Big Mac as their favorite burger. But second, realizing I had never heard anyone say that before shocked me even more: The Big Mac might be the most iconic hamburger on the planet, and yet I’ve rarely heard anyone talk about actually eating one.
Turns out, my experience isn’t an isolated one. The Wall Street Journal recently delved into the struggles of the Golden Arches’ signature sandwich. Back in July, a McDonald’s franchisee went so far as to describe the two-tiered burger as having “gotten less relevant,” pointing out that only one in five millennials had even tried a Big Mac in their lives. I guess kids today are a lot warier of a “special sauce” being sold by a clown – which is probably not a bad thing given current clown events.