America Is About to Get Its First All-Vegan Supermarket Right Where You’d Expect
Stroll the aisles of your local supermarket and you’ll find plenty of vegan food, but usually it’s relegated to a dark corner—meatless knockwurst is hidden below packages and packages of Oscar Meyer wieners. But several years ago, Jan Bredack, a converted meat eater, opened the world’s first all vegan supermarket in Germany. And we’re not talking about some hole-in-the-wall vegan bodega—Bredack opened a grocery store stocked with aisles and aisles of non-meat, non-dairy foods from almost 300 different suppliers from around the world.
His first Veganz store proved so successful that he opened more, leaving his native Germany to set up shop in Austria and the Czech Republic. And now he’s getting ready to open his first American outpost. And before you even start guessing we’ll just tell you. It’s in Portland. It’s at moments like this that we are sorry Portlandia is in its final season and Fred Armisen won’t have an opportunity to play a vegan check-out guy.
Interestingly Bredack says most of his shoppers aren’t vegan. They aren’t even vegetarian. He told The Local that 80 percent of his shoppers ate meat and dairy. But for Bredack it isn’t about converting new vegans, it’s just about making the option more readily available saying, “It should be really simple. People shouldn’t have to cut anything out.”
PDX vegans will need to continue to sit tight though. The company hasn’t announced a location or a firm opening date, but last week they tweeted that the store would open in Portland in 2017, a year later than expected. Pushing back the open date does raise an important question: Whatever will Portland do about finding good almond milk until 2017? We’re sure they’ll come up with something.