This piece originally appeared on VinePair.com.
The world of wine can be confusing to those who are either just getting into it or those who just want to enjoy good wine. For the latter it is even more confusing because the industry is a-twitter with buzzwords intended to lure us into a purchases. Sometimes these marketing tactics are even pretty shady. In the ’70s and the ’80s one shady tactic was California claiming to offer Chablis and Burgundy, simply using these famous names to label their wines – there is no such thing as California Chablis, but it sold a lot of wine while it lasted.
Some marketing tactics, however, aren’t shady so much as they are an attempt to group an idea together without the proper explanation, causing even more confusion for a consumer trying to get into the latest trend without looking like an idiot. Enter the newest industry buzzword: “Natural” or “The Natural Wine Movement.”