June 23, 2017

The hipster desire for handmade everything has ventured into some oddly specific places from shops devoted to nothing but mayonnaise to bespoke balaclavas. One thing that seems too simple to ever get the artisan treatment: water. You filter it, you bottle it, you probably charge a little too much for it. End of story. Not so for the Timmy Brothers who are trying to take the Bushwick water market by storm. Their handmade blends, mixing water from the Mississippi River and Lake Pontchartrain are one of a kind.

They also don’t exist. But this short about the water artisans by Paul Riccio is pretty convincing. We wouldn’t be surprised if a bunch of bearded guys in jorts were wandering, as we write this, from L stop to L stop in Brooklyn looking for the Timmy Brothers’ loft.  

Related: What Happens When Food Obsession Goes Too Far 
Banana Water Is the Latest Unlikley Food to Become a Water 
Watch This: A Funny Case Against the Practice of Tipping

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