This piece originally appeared on VinePair.com.
Have you ever picked up a bottle of wine, especially one from the Côtes-du-Rhône region of France, felt Braille on the label, and wonder how it got there? You may have even wondered if the little bumps were Braille at all. Well, they are, and the story of how they got there is a pretty amazing and thoughtful one.
Michel Chapoutier comes from a dynasty of winemakers. The family has been making wine in the Rhône region for years, and because their influence is so expansive – it doesn’t hurt that the Belleruche Côtes-du-Rhône red and white blends they make are around $12 and very easy to find across the U.S. – things they do tend to get adopted by the larger wine community, and the use of Braille on wine labels is no exception.