One of the reason cans continue to be an increasing popular packaging choice for craft beers is because, unlike bottles, cans travel more successfully. Whether you’re boating or backpacking or simply doing anything where bottles are a heavier, breakable, potential hazard, cans are often a better option to serve your needs. Now, a brewery in Utah is using the aluminum packaging to show off some of the places you should consider carrying your cans to: US National Parks.
Courtesy of Uinta Brewing
Uinta Brewing, Utah’s largest brewery (they’re also America’s 40th largest brewery, distributing to 37 states), recently announced the launch of its Rotating Parks Series. Though the beer itself will stay the same – a newly released golden ale described as “approachable and refreshing” – the imagery on the can will continue to change throughout the year, featuring different National Parks with every new iteration. “Many of the explorations that have inspired our beers have happened in and around National Parks and we’re excited to pay homage to that with this rotating series,” explained Uinta’s Chief Executive Officer Steve Mills in a statement. “We’re fortunate to have five National Parks within 5 hours of the brewery and hope that our Golden Ale encourages consumers to get out and explore those that surround them.”