It’s the most con-tro-ver-sial time of the yeeeaaar. I’m speaking, as you are probably all well aware, of the annual reveal of Starbucks holiday season cups. Nothing gets people more riled up than learning just how the coffee giant plans on undermining Christmas this year.
It wasn’t always like this, you know. For the record, Starbucks is not even legally required to serve its beverages in different cups during the winter holidays than it does the rest of the year. But since 1997, Starbucks has chosen to use special cups starting in November to spread some seasonal cheer. Those first holiday cups were “a jazz-themed design in jewel tones of deeper reds, greens and blues,” according to the company, and they’ve been different every year since “featuring symbols of the season from vintage ornaments and hand-drawn reindeer to modern vector-illustrated characters.”
Last year, Starbucks tried a new unique spin: “Taking a cue from customers who have been doodling designs on cups for years … this year’s design is another way Starbucks is inviting customers to create their own stories with a red cup that mimics a blank canvas,” the brand wrote at the time.