This piece originally appeared on MyRecipes.com.
Matcha is finely ground green tea powder–incredibly rich in anti-oxidants and prized for its nutritive benefits–that has grown increasingly popular over the past 2 to 3 years. It can be dissolved in hot water to make traditional green matcha tea or served with steamed milk as a green tea latte…even Starbucks offers it. The result is a smooth, vibrant beverage unlike any other–that is, if you buy the good stuff. For reference, high quality matcha powder can ring in around $15 to $25 for roughly 1.5 ounces which should brew 20 to 25 cups, depending on how strong you take your tea. Clearly, this is considerably pricier than your typical package of loose tea. And if you’ve ever been intrigued by the wellness properties matcha has to offer (or simply captivated by its cool factor alone) and decided to take out a small loan to stock your kitchen with it, you might have wondered the same things that I did:
Why is it so dang expensive? What makes some matcha better (i.e. cost more) than other green teas? Heck, what makes some matcha cost more than other matcha?