Dumping a shot of Jack into your morning joe might get you some strange looks around the office, but if you just can’t kick that Tennessee Whiskey flavor, the 150-year-old distillery is ready to save the day, releasing a non-alcoholic Jack Daniel’s Tennessee Whiskey Coffee.
Created in partnership with World of Coffee, the whiskey-flavored coffee grounds (sorry, no whole beans) boast that they are “premium 100% Arabica coffee, roasted medium,” and as it says right on the tin, “made with authentic Jack Daniel’s Tennessee Whiskey.” “We use the best tasting and highest quality coffees in the world and now add to that the authentic taste and aroma of Jack Daniel’s,” Charlie Newman, president/owner and roast master of World of Coffee, said in a press release. “We take a lot of care and pride in the coffee products we craft and Jack Daniel’s Coffee is no exception.”
Just how the flavor of real whiskey is “infused” in the alcohol-free grounds isn’t explained. As Huffington Post pointed out, Jack Daniel’s coffee has been on store shelves before, but a Jack Daniel’s spokesperson told the site that this new version is different: “There was a line of Jack Daniel’s Coffees that incorporated Jack Daniel’s flavoring into the grounds, rather than actual Tennessee whiskey. That product was discontinued in 2011.”