Matcha – a unique form of powdered green tea – has been growing in popularity over the past couple years in part because of the product’s intriguing backstory. Matcha is used as a part of Japanese tea ceremonies and has been associated with Zen Buddhism and meditation for nearly 1,000 years. Writing for Health.com, nutritionist Cynthia Sass described it thusly, “I believe that if preparing and sipping matcha becomes a way for you to slow down, and be in the moment, its benefits will extend far beyond the antioxidants it provides.” And what’s more “in the moment” than mindlessly pulling a single-serve pouch out of your bag and dumping it in a bottle of water?
That’s what the brand Panatea is pushing: Tiny packets of “instant matcha” that is “ceremonial grade” but with almost no preparation required… so basically without the ceremony. Sort of like how you can anoint yourself with any old tap water as long as its “holy grade,” right?