Americans are into whiskey. It makes sense: That wonderful whiskey variety known as bourbon is our country’s best known native spirit. But according to recent data, not everyone in the States likes to drink their whiskey the way their forefathers did. In a state by state breakdown, Jack Daniels is battling for the crown of most discussed brand with, of all liquors, Fireball.
The social drinking app BARTRENDr—which appears to have been named by a wordplay-loving tech guru who couldn’t figure out how to use his caps-lock button—recently analyzed posts and photos from its 700,000 users to determine the most popular liquor brand in every state.
In 42 states, whiskey took at least a share of the top spot (five states had multiple brands tied for the lead). Only Colorado (Bacardi), Connecticut (Patron), Massachusetts (Hennessy), New York (Hennessy), Oregon (Jose Cuervo), Virginia (Grey Goose), Washington (Patron) and Wisconsin (Captain Morgan) went completely against the whiskey grain (pun!).