A lot of crowdfunding campaigns scrape the bottom of the barrel when it comes to rewards. (Remember when, in exchange for a donation to the potato salad Kickstarter, you would get a handwritten thank-you note?) But one brewery looking to expand its facilities has decided to cut through the clutter of lousy perks and offer up something people might actually want: free beer for life.
MacLeod Ale Brewing Co., billed as the first craft brewery in California’s San Fernando Valley, wants to expand their taproom, and to do that, they decided to take advantage of the one thing they have that everyone wants: beer. And lots of it. Instead of putting together a complicated system featuring silly rewards like koozies and coasters, the brewery is offering up three simple tiers: $500, $1,000 and $5,000—all of which include a lifetime of beer.
For most people, the $1,000 level is probably the most compelling. It provides the lucky patron with “UNLIMITED PINTS PER VISIT.” (The ALL CAPS are MacLeod Ale’s well-deserved emphasis, not mine.) For $500, you’re allowed only one pint per visit for life. Don’t get us wrong, that’s nice, but how many times do you drive all the way to a brewery to drink just one beer? On the other end of the spectrum, if you have $5,000 to spare, you get all the beer you can drink as well as the ability to treat three of your friends to join you for the beer buffet.
The rules seem straightforward. According to the Indiegogo page: “As long as you are alive and kicking and we're open and brewing you'll be able to redeem your pints.” You just have to be able to make it to their Van Nuys taproom and drink your lifetime allotment there. No to-go beer, so leave your growlers at home.
One final benefit: MacLeod Ale specializes in British-style real ales, which are traditionally “session” beers. For those not familiar with the term, session beers are lower-alcohol beers, meaning you can drink plenty of them during a “session.” Translation: If you do donate $1,000, you’ll really be able to get your money’s worth