Everyone knows mixed drinks come with a hefty markup. No one’s delusional enough to think that paying $12 for a Manhattan sounds like a bargain when you know you can go to the liquor store and pick up an entire bottle of perfectly acceptable Rittenhouse Rye for around double that.
However, just how steep are those price tags? The good people over at Quartz have created a handy cocktail calculator specifically to answer that question. Simply find your drink of choice in a drop-down menu, select your preferred brand of spirits, and – voila – learn just how much you’re overpaying.
Quartz references Serious Eats in saying that, typically, the actual ingredients of a drink make up about one-fifth of the final menu cost. (That’s a 400 percent markup for you non-mathematicians.) I gave my drink of choice -- the margarita – a go and found that making a solid marg costs about four bucks, which, by four times markup standards, means paying anything less than $20 is a bargain!