The world’s hottest new wine has suddenly been reduced to the world’s hottest “other alcoholic drink.” Apparently, regulators in Spain and the European Union don’t think “blue wine” should be allowed to call itself “wine.”
As I’m sure you recall (the headlines and imagery were hard to miss), blue wine – a product from the Spanish brand Gik – took the world by storm this past summer thanks to its eye-catching bright blue color. What made Gik’s unique product particularly intriguing is that despite sporting such an unnatural hue, blue wine is said to be made from 100 percent organic and natural ingredients. The base of the wine comes from a mix of red and white Spanish grapes, and the color is derived from anthocyanin and indigotine: The former comes from the skin of red grapes, and the latter is a plant-based dye.
But according to Forbes, what’s bothering regulators in Spain and the European Union isn’t what blue wine is, but what it isn’t. According to the government, technically, “blue wine” can’t be a “wine” at all because it doesn’t fit into any of the 17 categories that define wine under EU law. As a result, Gik is no longer allowed to call its product “wine” in the EU; instead, the Spanish brand must file its not-quite-vino under the category of “other alcoholic beverages” and label it as “99% wine and 1% grape juice.”