Simply put, Campari is an acquired taste. But once you've acquired it, you'll seek it out whenever possible. Ruby-red and distinctly bitter, the amaro is a staple of Italian late-afternoon aperitivo hour, and a key component in numerous cocktails, most famously the Negroni. (Learn more about Negronis here.)
But with its moderate alcohol levels and dual bitter-sweet personality, it's one of the most versatile cocktail ingredients out there. And given its deep red hue, one of the prettiest, too. Unitl a few years ago, its brilliant color, was actually the result of carmine dye, derived from the shells of insects. Only in 2006 did they switch to a synthetic substitute. Here are three simple cocktails to make with Campari–all slightly bitter and totally refreshing.