Aside from having fingers and wearing shirts, Tom Brady and I have nothing in common. I wouldn’t even consider myself an “active individual,” which is the target demographic of the NFL player’s new vegan delivery meal kit called TB12 Performance Meals that he just launched with Purple Carrot.
Having read multiple stories about Brady’s incredibly strict diet and bizarre eating habits (he’s never eaten a strawberry or had a cup of coffee), I had a perverse curiosity in trying his plant-based meals, which cost $78 a week and feed two people for three days.
- Tom Brady Launches Meal Kit Service So You Can Eat Like Him for $78 Per Week
- Tom Brady and Gisele Bündchen Eat Loads of Vegetables (and Not Much Else)
- Now There's a Meal Kit for Dessert — And We Tried It
When my delivery of ingredients and instructions arrived, I shuddered at the press release, which described the mission of Brady’s meals. It all seemed very intense: “TB12 Performance Meals are designed to maximize nutrition and total body wellness while making it easy for people to prepare distinct and nourishing meals.”