Food & Wine: Terry Wheatley

© Dan Mills

Terry Wheatley

The Most Innovative Women in Food and Drink

Vintage Wine Estates

 

As EVP of Global Sales and Marketing for Vintage Wine Estates, which includes Clos Pegase, Swanson and Cosentino, among others, Wheatley is helping to build a formidable wine company with women at the helm­–In leading roles in sales, marketing, finance and IT. She believes in the power of collaboration and mentorship, something she affectionately calls the sisterhood. “I’ve always thought it’s important to have outside influences. When I was starting out my sisterhood was 90% men, because that’s who was leading companies,” Wheatley says. “And now one of the things that I’m proudest of in my career is the women I’ve mentored and opened a door for.” She has extended a similar approach to the wines she oversees, relying on social media for direct feedback on what customers want. Case in point: she launched Middle Sister without any advertising or merchandising and, through social buzz quickly grew production to 300,000 cases per year. And now, with Sisterhood Direct, Wheatley has created an innovative platform with the goal of empowering women to learn more about wine. “We wanted to launch a brand in a different way, through a network of women, and to educate and entertain them.”

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