Recycling paper cups is easy, right? If you see the three-arrows-daisy-chained symbol, then you just toss the cup into the properly labelled receptacle. Theoretically, yes. Actually...no.
The UK-based Times reports that "fewer than one in 400 paper cups" offered at coffee chains are actually being recycled. The paper accuses companies like Starbucks, Costa, Caffè Nero and Pret A Manger of making claims about recycling "which result in people falsely believing that their cups are environmentally friendly."
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All of that paper adds up: British people drink through seven million paper cups every day—more than 2.5 billion cups a year. It's not the consumer's fault; many of the cups have the words "100 percent recyclable" or "100 percent recycled" on them.