Yelping for Discounts

Bad reviews posted on a website like yelp.com or urbanspoon.com can be the death of a restaurant, while glowing reviews can triple business. In an effort to generate more positive buzz, Mel’s Drive-In on Mission Street in San Francisco is doing something sneaky. Every check advertises a 20 percent discount on your next meal if you bring in a printout of your Yelp review. One blogger ponders if Yelpers will risk the integrity of their “Yelp status” for a few bucks off their next milkshake.

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