If you seriously rely on your morning cup of joe, brace yourself: the world may be facing an increase in coffee prices as demand outpaces supply. Who is to blame? Mother Nature and millennials, of course.
According to a new report, the ongoing drought in Brazil and record-breaking demand for coffee, especially among top-consuming millennials, means prices are bound to soar. "Consumption is rising as supplies are getting tighter," according to Bloomberg "Dry weather in Brazil has hampered the country's crop of robusta coffee, the bitter-tasting beans used in instant coffee." Roasters are turning to smoother arabica beans, pushing the price for this Starbucks-favored bean up too.
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Brazil, which produces 30 percent of the world's coffee crop, has suffered drought for years. "Generally the drought has decreased production and quality and it's expected to be worse as time goes on because of the effects of climate change," Coffee Review Sensory Analyst Jason Sarley told Vice earlier this year. "The issue along with that is that we have this massive increased global demand for very good coffee, but on the production side they're struggling."