The actor and pitchman William Shatner boldly goes on internet TV with a freewheeling new wine show.
What was your inspiration for Brown Bag Wine Tasting? It's an offbeat idea to have nonexperts like
a Real Housewife discuss wine.
I was talking to Mike Horn, a friend of mine, one day, and I just thought, Brown-bag wine tasting. Mike's a radio producer and has a vast interest in wine, too, and when I mentioned it, he loved the idea. I'd already been doing an interview show for three years on the Biography Channel, and combining the two just sort of happened in my brain.
How do you get people who don't know much about wine to describe one?
Here's an example: We had Dave Koz, the saxophone player, on the show. I told him to bring his instrument. Then, when we tasted the wine, I said, "Don't talk. Play what it's like on your sax." And he played this 45-second jazz run of what the wine tasted like. It was great.