The same week that Walmart announced a change to its labeling system to cut back on food waste, one anti-waste crusader is pressuring the retail giant to do more to fight back against the growing problem. Jordan Figueiredo, a municipal recycling expert from California, has begun a grassroots online campaign to convince Walmart to sell the "ugly" fruits and vegetables that would normally be discarded by supermarkets and other food distributors.
Though food waste has become a major focus for the public and politicians alike recently, Figueiredo has been advocating against food waste for much of the last decade. However it was only a couple years ago, when Figueiredo noticed the "ugly" produce trend popping up online, that he realized this misshapen and often uneaten produce could be the key to fighting waste. "This issue is so huge, and it doesn't require a complex solution," Figueiredo tells The Huffington Post. "Once you tell people there's so much good produce going to waste, people are on board."
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Figueiredo has turned his focus to the massive company due to its size and commercial influence. "Walmart has so many stores—if they start selling ugly fruits and vegetables, everyone can." While some grocery stores have already begun programs to introduce ugly produce to their shelves—including Whole Foods—Walmart, with its $167 billon a year food business, would be a whole other animal.