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Most treadmills tell you your heart rate and the number of calories you've burned, but apparently in food-obsessed Japan, treadmills flash images of ice cream cones and decanters of sake to show how hard you're working out. In today's New York Times Op-Ed section, Roger Cohen notes his amusement at seeing "an egg-topped sandwich suggestive of a Croque Madame" on a treadmill's screen when he hit the 450-calorie mark in his workout. The question: Were these suggestions of foods to avoid, or ideas for what he could eat later—"a visual projection of a no-pain-no-gain philosophy?"