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Mouthing Off

By the Editors of Food & Wine Magazine

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While You Were Sleeping

Chefs Hit the Fulton Fish Market, Pop Uni and Bacon-Buttered Crab Meat Until 5 a.m.

Krystof Zizka is just pulling up to Maison Premiere, his Williamsburg, Brooklyn oyster bar, when I arrive there after midnight one sticky July night.

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Market Report

The American Caviar Renaissance

Amid the bad news about caviar—the overfishing of sturgeon and import sanctions—could this symbol of aristocratic elegance actually be entering a second golden age?

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Spring Produce Primer

Everything You Need to Know About Cardoons

A cardoon is not a medieval article of clothing. It is what you should be buying at the farmers' market. 

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F&W Video Feed

New England Pizzeria Posts Cutest Crowdsourcing Video Ever

Smart videos (demos, progress reports and the like) are often essential to securing crowdfunding on sites like Kickstarter and IndieGoGo. But the owners of The Market Restaurant in Gloucester, Massachusetts, went for all-out charming in this pitch for donations to their new pizzeria, Short & Main. Newlywed chefs and Chez Panisse alumni Nico and Amelia Monday, with friends Matt Cawley and Howie Correa, created a short narrative featuring baby and wedding photos, plywood shots and pizza porn—and secured more than $20,000. (Incentives didn’t hurt, such as a copy of F&W’s America’s Greatest New Cooks cookbook, which features the Mondays' recipe for smoked fish chowder.) While the donation period has ended, the video, above, offers a great preview of Short & Main, as well a lesson on how to attract a following before a project is even off the ground.

Related: Coolest Crowdfunded Food Projects
America's Best Pizzerias

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