Hello Kitty Wine

There's been plenty of buzz about this in the past day or so, but it's still such an oddball concept that it bears—well, I'm not sure what it bears. But anyway, some company called Innovation Spirits has released a Hello Kitty line of wines, complete with that ultra-kawaii kitty cat on the label (on the sparkling wine, it's dressed in what looks like pink-leopard-print footie pajamas with a hood, a bit like Kenny's outfit on South Park—but we all know what happens to him). I haven't tasted them yet. I suppose it's my duty as a wine journalist, but I have to admit I'm kind of terrified.