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Mouthing Off

By the Editors of Food & Wine Magazine

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Expert Guide

Top Chef's Paul Qui on How to Run a Successful Food Truck

Paul Qui standing in front of his original food trailer, with his partner, Motoyasu Utsunomiya. / © Jay B Sauceda.
© Jay B Sauceda

Paul Qui standing in front of his original food trailer, with his partner, Motoyasu Utsunomiya. / © Jay B Sauceda

Organizers for Austin’s massive annual music, film and technology festival, South by Southwest (which kicks off Friday), tapped Top Chef: Texas winner and former Uchiko executive chef Paul Qui to curate a selection of 16 food trucks for SouthBites, the event’s first official food court. Qui currently operates three East Side King trucks, and last December he parlayed their success into a brick-and-mortar restaurant. When choosing businesses for the project, he looked for diversity beyond hot dogs and burgers, such as the famous Jeni’s Splendid Ice Creams and South African local favorite Cazamance. Here, Qui reveals the secrets to operating a fantastic food truck and his picks for the best food at SouthBites.

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