Mouthing Off

By the Editors of Food & Wine Magazine

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© Macrina Busato

There are 140 million active users on Twitter, and come Thursday, many of them will sneak away from bickering relatives to tweet. The social media titan sees a significant uptick in activity on holidays, with festive hashtags and keywords taking over the platform. According to rep Rachael Horwitz, the most impressive day to observe might be New Year’s Eve when “Happy New Year!” tweets sweep through time zones as the clock strikes midnight, but whether you like it or not, “turkey” gets its due in life and online this week. Last year, analysts tracked a 2000 percent increase in use of the word, and "cook" tripled in frequency. MORE »

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